A few years ago I was at work, banging a nail into a wall so my designer could hang a photo of her husband and kids ( I was a Director of Marketing then and more given to kindliness) and one of the IT guys (Help Desk) walks by and says, “How many marketing guys does it take to hammer a nail?”
I thought about it, as it was a fair question, considering IT guys want to know stuff nobody else is even aware of. I came up with an answer and in doing so I hope I’ve furthered the progress of information technology.
Problem:
Determine the quantity of marketing manpower sufficient to drive a nail with a hammer.
Resolved:
Zero.
Whiteboard:
One marketing person to develop a toe-in-the-water concept of driving a nail into something.
Two more to flesh it out with demographic-friendly parameters.
One more to add the “Wow Factor”.
Another one to present a “what if” scenario to management.
And yet one more to bang out a look & feel campaign in three flavors.
subtotal: 6 staff.
END WEEK ONE
BEGIN WEEK TWO
Hello? Nail?
People, people, listen up!
"Nail" was last week. Don’t task me with ”nail”. It is so not anti-gravity.
Pipe it out to Mumbai or give it to the pro bono guys but we totally have a creative synergy sharing huddle on crisis identity in ten minutes. Clean slates! Clean slates!
Total: 0 staff.
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